Brand Identity Online Presence Art Direction PACKAGING WAY FINDING Brand Guidelines Print Collateral
Objective
Located in the bustling heart of one of the UK capital’s most diverse boroughs, Shoreditch Works is a vibrant member-only co-working space. A complete renovation project, the building required full brand and visual identity creation with enough impact to stand out in an already competitive market.
With a nod to historical ephemera, celebrating the rich industrial history of the area and taking inspiration from the building architecture itself, the creative lead to a unique and modern interpretation befitting the usage of the building.
With a nod to historical ephemera, celebrating the rich industrial history of the area and taking inspiration from the building architecture itself, the creative lead to a unique and modern interpretation befitting the usage of the building.
Results
Brand roll-out included a location focussed logotype alongside a unique brandmark representing the half-moon windows of the upper floors. The sympathetic colour palette with rich navy and gold tones, elegant yet informal typography is applied across all media. The demands and needs of modern work-life are reflected whilst balancing the “work & play” of the Shoreditch Works’ offering.
Brand roll-out included a location focussed logotype alongside a unique brandmark representing the half-moon windows of the upper floors. The sympathetic colour palette with rich navy and gold tones, elegant yet informal typography is applied across all media. The demands and needs of modern work-life are reflected whilst balancing the “work & play” of the Shoreditch Works’ offering.
