Brand Identity Online Presence Art Direction Merchandise Event Dressing Brand Guidelines Print Collateral
Objective
The Festival of Fantastic Films is a weekend-long event that has been running since 1990 specialising in the genres of science fiction, horror and fantasy. The festival has a strong loyal community, hosts guest speakers and luminaries from the film industry, and has a screening schedule throughout the three days. Following a shift in the management committee, FFF was keen to step up it’s self-promotion, ultimately increasing attendance and turnover. Aims to appeal to a younger market were also a prime goal without alienating the existing collective.
Approach
Maintaining the essence of nostalgia, direction from classic cinematic influences was sought. Pre-technology special effects and type treatment were combined with a modern-day influence.
The Festival of Fantastic Films is a weekend-long event that has been running since 1990 specialising in the genres of science fiction, horror and fantasy. The festival has a strong loyal community, hosts guest speakers and luminaries from the film industry, and has a screening schedule throughout the three days. Following a shift in the management committee, FFF was keen to step up it’s self-promotion, ultimately increasing attendance and turnover. Aims to appeal to a younger market were also a prime goal without alienating the existing collective.
Approach
Maintaining the essence of nostalgia, direction from classic cinematic influences was sought. Pre-technology special effects and type treatment were combined with a modern-day influence.
Results
An up to date interpretation on retro styling proved to be a perfect solution for this celebratory festival. In addition to the introduction of the FFF initials, a wordmark using film headline inspired-type and a movie ticket logo were crafted for diversity. A trio of hero beasts that represent the three areas of film genre predominantly featured at the festival were introduced. A bright colour palette was selected and the new brand was rolled out to enthusiastic attendees.
An up to date interpretation on retro styling proved to be a perfect solution for this celebratory festival. In addition to the introduction of the FFF initials, a wordmark using film headline inspired-type and a movie ticket logo were crafted for diversity. A trio of hero beasts that represent the three areas of film genre predominantly featured at the festival were introduced. A bright colour palette was selected and the new brand was rolled out to enthusiastic attendees.
